International Bancard

Marketing Manager

International Bancard — Wed, 25 Apr 2012 20:04:01 +0000

Job Description

Manage proactive communication initiatives across multiple platforms that support promoting and sustaining a strong brand image, securing positive media coverage for International Bancard and driving traffic to the sales division. Ensure key strategic messages are expertly communicated to target consumers and new products/services/innovations are successfully launched. Develops and maintains strong relationships with all types of local and state media outlets, including print, broadcast, online and social media…

Manage the development and execution of brand marketing strategies…
Develop brand objectives, implement strategic annual plans and track results for brand awareness, preference and attributes…
Proactively develop and execute holistic, integrated, multi-phased public relations strategies for International Bancard corporate programs, including managing all aspects of public relations campaigns…
Develop and direct product placement strategies to positively expose the brand across various consumer points of interaction…
Lead external partnerships and cross promotion opportunities utilizing International Bancard products while ensuring such programs meet International Bancard objectives and brand standards…
Create a public relations plan and budget on a yearly basis that strategically aligns to brand initiatives…
Act as company spokesperson for media opportunities when appropriate as well as media preparation for key senior executives…
Collaborate cross-functionally with digital and social media teams to align and integrate strategies…
Manage the writing, approval and distribution of all press releases, media pitches, talking points, biographies, presentations, and Web content in support of communications objectives and ensuring distribute to the media on a timely basis. This includes product placement in newspapers, magazines, broadcast and blogs…
Foster good relationships with national press, specifically long lead magazines in shelter category, key dailies and influential bloggers…
Work sales and other functional groups to ensure marketing programs deliver against brand objectives…
Create quarterly and year end reporting to benchmark results to the CEO of International Bancard
Lead development, maintenance and alignment of PR/editorial calendar…
Communicate PR results to cross channel partners on an on-going basis…
Assist in management of national advertising media planning…
Partner with all critical internal partners (sales, operations, risk & underwriting, etc.) to monitor adherence to brand standards to drive consistency of the brand throughout all communication vehicles internally and externally…
Coordinate with the Marketing & HR departments and external resources in managing employee brand communications to develop International bancard employees as brand ambassadors…
Direct trade advertising creative and media placements as required…
Stay current with industry news and events to identify competitive threats and market opportunities…
Manage the budget for national advertising and public relations. Support business accounting requirements related to approving/reviewing invoices, documenting receipt of goods/services for all of the above mentioned areas and managing budget…
Other duties as assigned…

Desired Skills & Experience

Bachelor’s degree in related field with a solid understanding of Financial Services Marketing. MBA preferred…
Minimum of 7+ years experience in Public Relations/Marketing Communications/Brand Management…
Experience in the payment processing industry is a significant plus…
Proven ability to advise internal clients on communications strategy aligned to business and brand objectives…
Strong consumer media relations skills, with proven program results…
Ability to work well in a team environment is a must…
Creative, strategic and analytical thinking…
Project planning experience, including managing multiple inputs on a budget…
Attention to detail with ability to handle multiple projects simultaneously…
Ability to recommend, initiate work and projects with minimal direction…
A skilled user of the Microsoft Office suite…
Ability to travel as needed…

DETROIT RED WINGS SCORE WITH SOCIAL MEDIA

International Bancard — Thu, 19 Apr 2012 16:36:16 +0000

NHL team expands social media initiative to enhance the fan experience and help sponsors activate.

While the NHL Detroit Red Wings are still battling it out in the Stanley Cup Playoffs, the team already deserves bragging rights for its work in the social media space.

The 11-time Stanley Cup winner—which claims to have the largest social media following in the NHL with 1.395 million fans across Facebook, Twitter, Foursquare, Pinterest and YouTube—has placed more focus over the past two years in using social media as a sponsor activation tool.

The strategy: Create social media-based promotions that enhance the spectator experience while driving brand affinity for sponsors.

The team kick-started its social media activation platform in March 2011 to support DTE Energy Co.’s Going Green Night. The utility ran a ticket sweeps on its Facebook site, which the team touted on its own site.

The promotion was a success: The number of followers on DTE’s Facebook site grew from roughly 1,500 to 7,000 as a result of the three-week promotion.

“The promotion showed how we can drive brand affinity to an audience that most likely has an interaction based around paying a bill or having a problem,” said Rob Mattina, the Red Wings’ vice president of marketing.

Below, IEG SR highlights five other examples of how the Red Wings are using social media as a sponsor activation platform.

Amway/Fan of the Day. Amway Int’l, Inc. presents the Red Wings’ Fan of the Day promotion to support its status as the team’s presenting sponsor. The Red Wings highlight winning fans on its Facebook page and Twitter feed.

The Red Wings and Amway in February hosted the “Who’s Your Wingman?” Valentine’s Day promotion. The two organizations hosted 100 single guests and their friends in a special seating area in Joe Louis Arena.

Fans entered the contest by posting a brief essay; friends and family could follow the Wingmen and Wingwomen through the hashtag #AmwayWingman.

AT&T/Flash Ticket Giveaways. Putting a modern spin on a traditional radio station promotion, the Red Wings and AT&T Inc. use social media to promote ticket giveaways at local AT&T stores.

The telecom, which hosted roughly 20 giveaways during the 2011-2012 season, has picked up traction from the promotion.

“When we first started the promotion, it took 30 minutes to give tickets away. Now it takes five minutes. People are aware of the promotion, and they’ll scout locations before a game,” said Jake Duhaime, the Red Wings’ social networking manager.

Bud Light/Bud Light Fan Cave. The Red Wings each week select one fan cave to feature on Facebook and Twitter. Bud Light awards each winner a co-branded Bud Light/Detroit Red Wings mirror.

DTE Energy/Light the Lamp. The Light the Lamp promotion dangles tickets to the DTE Energy Going Green Night when the Red Wings score four or more goals during one of the team’s Social Saturday home games.

Fans enter the contest by tweeting #LightheLamp to @DetroitRedWings and @DTE_Energy.

The promotion supports the Red Wings’ energy conservation efforts: The team last year replaced eight scoreboard bulbs and goal lamps in Joe Louis Arena with energy-efficient LED lights.

International Bancard/U Caught My Eye. The credit card processing company activates the Red Wings with U Caught My Eye, a promotion that dangles tickets, autographed jerseys and other merchandise to consumers that refer and close business leads.

International Bancard touts the promotion on www.RedWings.UCaughtMyEye.com/vote. Fans that visit the site can vote for the player of the week and check out the ranking of associates who generated the most business during the week.

(Source: IEG Sponsorship Report 4/16/12)

Lead Generator

International Bancard — Mon, 09 Jan 2012 16:17:09 +0000

JOB DESCRIPTION
ESSENTIAL FUNCTIONS:

Deliver leads to Relationship Managers for sales of International Bancard products and services to potential business customers
Develop a client base by marketing our products as defined by the Director of Sales
Develop your individual pipeline of target customers that fit within the International Bancard sales model
Must be comfortable with speaking on the phone about our products and services, upon completion of training
Partner with the Relationship Managers, so that you meet or exceed your targeted monthly lead generation goals
Adhere to the International Bancard Sales Activity Model, while developing your own sales technique
Attend all required International Bancard trainings and sales functions
Accurately document all lead activity into the tracking system
Work with Customer Service and Operations to ensure customer satisfaction
Work with the back office to ensure that customer paperwork is complete, thereby ensuring that the order flow process runs smoothly and the customer is serviced in a timely manner
Follow all International Bancard standards and formats in presentations, proposals, and professionalism

_____________________________________________________________________________________

ESSENTIAL REQUIREMENTS

QUALIFICATIONS/ EXPERIENCE/ KNOWLEDGE:

Interest in Sales. No prior business to business sales experience is needed; however, we do look for candidates who have proven track records of success in school/academics, employment, and/or extracurricular activities
Previous sales experience – telemarketing a plus
Goal-oriented, and thrive in a reward-based atmosphere
Excellent written and verbal communications, as well as positive interpersonal skills
Strong competitive attitude demonstrating self-motivation and exceptional work ethic
Driven. Self-discipline to work without minimal direct supervision
Organizational and time management skills
Be ethical in dealings with customers and co-workers

_____________________________________________________________________________________

SKILLS, ABILITIES AND MUST HAVES:

Strong data entry skills
Superior communication skills
Technology savvy

_____________________________________________________________________________________

COMPENSATION:

DOE
Health Benefits
Vacation Pay
Expense Reimbursement
Other company perks

_____________________________________________________________________________________

RESPONSES:

Please include all references
Please submit a cover letter at the time of resume submission explaining your expertise

Inside Sales Relationship Manager

International Bancard — Wed, 30 Nov 2011 19:26:57 +0000

JOB DESCRIPTION
ESSENTIAL FUNCTIONS:

Maintain all client relationship and contact information in our proprietary Customer Relationship Management system
Identify customer needs, position appropriate solution(s) and acquire new customer Relationships
Respond to incoming customer inquiries and requests within pre-determined Service Level Agreements
Learn the technical expertise and confidence in our solutions to position against customer needs
Receive coaching from Channel Management and apply on the job during daily sales Process
Set, track and hold oneself accountable to key performance indicators

_____________________________________________________________________________________

ESSENTIAL REQUIREMENTS
QUALIFICATIONS/ EXPERIENCE/ KNOWLEDGE:

Strong knowledge of payment processing industry requirements and Global Payment Systems (i.e. CNP interchange, fraud tools and checks, recurring payments, etc.)
1+ years of payment processing sales support services expertise
Strong Knowledge of Payment Processing industry with respect to Visa/MasterCard and other card types
Must guide Merchants through the application and on boarding process
Proficient at understanding and applying industry-specific rules and regulations, interchange knowledge, analyzing statements quoting and following all work flow processes _____________________________________________________________________________________

SKILLS, ABILITIES AND MUST HAVES:

Superior communication skills
Persistent follow up on merchant inquiries, applications, file requirements, statement analysis and all communication commitments
Cultivate and grow the Cash Forward Financing and Merchant Services business against mutually agreed upon performance objectives
Full understanding of the workflow and on boarding process from application and file building to basic business due diligence and statement analysis to Merchant activation
“Get it done” work ethic
BA in business/economic discipline preferred
_____________________________________________________________________________________

COMPENSATION:

DOE
Health Benefits
Vacation Pay
Other company perks

_____________________________________________________________________________________

RESPONSES:

Please include all references
Please submit a 1-2 pages cover letter at the time of resume submission explaining your expertise

Receptionist

International Bancard — Wed, 30 Nov 2011 19:23:08 +0000

JOB DESCRIPTION
ESSENTIAL FUNCTIONS:

Maintain complete knowledge of and comply with all departmental policies/service procedures/standards
Maintain complete knowledge of correct maintenance and use of equipment. Use equipment only as intended
Anticipate guests’ needs, respond promptly and acknowledge all guests, however busy and whatever time of day
Maintain positive guest relations at all times
Monitor and maintain cleanliness, sanitation and organization of assigned work areas, including the watering of live plant features, assigned ancillary rooms and kitchen including running dishwasher and coffee maker
Maintain knowledge of all Company services/features and hours of operation
Maintain complete knowledge in the use of all office equipment, computer and manual systems
Access all functions of computer
Set up workstation with necessary supplies and resource materials; maintain cleanliness throughout shift
Order office supplies
Complete banking assignments as given
Complete supply requisitions (i.e. meeting supplies, sodas/water, etc.) and submits to manager; stock all office supplies upon receipt
Answer telephone within 3 rings, using correct salutations and telephone etiquette
Handle inquiry calls according to departmental procedures. Qualify requests by obtaining pertinent information required and transfer caller and information to a Manager
Record messages legibly and completely; ensure proper distribution of messages
Make telephone calls to specified individuals as requested by Managers
Greet all individuals arriving at offices courteously and assist with their needs. Contact Managers and inform of client arrivals
Document and maintain appointment calendar for all Managers
Establish and maintain filing system procedures; prepare new client files
Process requests for overnight mail and other delivery/messenger services
Prepare and send faxes; receive and distribute faxes to appropriate personnel
Make photocopies and process as specified
Attend designated meetings, take minutes, transcribe and distribute
Coordinate service repairs for office equipment, ensuring minimal costs
Maintain confidentiality and security of specified information, correspondence, reports and files
Assemble collateral for applicants and new hires

ESSENTIAL REQUIREMENTS
QUALIFICATIONS/ EXPERIENCE/ KNOWLEDGE:

High school graduate
4 + years executive administrative experience
Fluency in English both verbal and non-verbal
Provide legible communication
Compute basic mathematical calculations
Perform job functions with attention to detail, speed and accuracy
Prioritize and organize
Take shorthand or speedwriting
Transcribe letters using a word processor
Type 40 wpm accurately
Be a clear thinker, remaining calm and resolving problems using good judgment
Follow directions thoroughly
Understand guest’s service needs
Work cohesively with co-workers as part of a team
Work with minimal supervision
Maintain confidentiality of customer information and pertinent organizational data

_____________________________________________________________________________________

SKILLS, ABILITIES AND MUST HAVES:

Multi-task
Meet deadlines
Quickly synthesize and comprehend complex or diverse information with a strong sense of urgency and follow through in addressing issues
Skilled in the Microsoft Office Suite is a must
Strong guest service skills
Familiarity with preparing statistical reports
Superior communication skills
“Get it done” work ethic
Ability to travel as needed
_____________________________________________________________________________________

COMPENSATION:

DOE
Health Benefits
Vacation Pay
Expense Reimbursement
Other company perks

_____________________________________________________________________________________

RESPONSES:

Please include all references
Please submit a 1-2 pages cover letter at the time of resume submission explaining your expertise

Investing in Solutions (Source: TRANSACTION trends)

International Bancard — Wed, 23 Nov 2011 22:12:38 +0000

International Bancard puts resources into new ventures, new people, even a new building

By John Manasso

Ten years into its existence, International Bancard is doing its part to help transform Michigan from a Rust Belt economy to a high-tech economy.

In December 2009, the company quadrupled its office space with a new headquarters building in Clawson, Michigan, just 20 miles north of Detroit, with the stated goal of adding 150 jobs. Not long after the move, International Bancard won a request for proposal to run the merchant sales program of Citizens Republic Bancorp Inc., the oldest bank based in Michigan, with more than 218 offices throughout the Midwest.

In the short time since, International Bancard’s top-line growth has improved by 27 percent, according to one high-level company executive.

Along the way, International Bancard earned a worker training tax credit worth $1.1 million over seven years in July 2010 from the Michigan Economic Development Corp. The company’s news release at the time said it would “develop a 40-hour program that will teach the history of the bankcard industry as well as the math behind interchange rates charged by the card-issuing associations and other aspects of what has become a booming financial services business.” The program is administered with the help of a local community college.

Recruiting Quality

In trying to build International Bancard into a powerhouse, CEO David Iafrate recruits in growing Sunbelt states like Texas, Florida, and Georgia, where the payments industry is flourishing. Luring staff is not always an easy feat, considering Michigan’s colder climate. To help recruit and to grow the company in general, Iafrate says International Bancard is investing “very heavily” in itself.

“Not only have we invested in facilities, infrastructure, and technology, but in training for our staff,” Iafrate says. “It’s a very, very big investment. It’s paid off because what that’s done for us is it’s really given our organization a lift, as far as people interested in coming to work here. We’re getting tremendous hits on our corporate website and on LinkedIn. We’re starting to get noticed.

“It’s a long-term deal with us,” he continues. “In this business, there is a lot of churn-and-burn with merchants and salespeople, but we retain very well here. I think it all comes down to putting the time in with an individual and giving people the tools to be successful.”In 2010, International Bancard set a goal to grow by a factor of four over the five ensuing years. The new headquarters building, in which the company invested more than $2 million after moving from nearby Royal Oak, is part of an approach that is both inward and outward.

“When I built this facility out, I had to say, ‘Hey, the kids are graduating from University of Michigan, Michigan State, Wayne State, and I want them to come here and check this out,’” Iafrate says about the cosmetic approach to the building. “So I built something that has polished concrete floors, to give you a visual—very lofty, brick, woodbeams shooting through glass, lounges, just really cool—so that I cater to the ‘X,’ the ‘Y,’ and the baby boomers. I can’t be too off the charts here because I have CEOs of banks coming here, so it kind of caters to everybody. When people come through from the state or out-of-state banks or wherever, they’re like, ‘Wow, this is beautiful.’”

Luring Major Players

International Bancard is also focused on reeling in the big fish. Company executives talk about not only leveraging relationships with high-level corporate executives but also putting forth value propositions that make it impossible for the executives to say no.

Iafrate cites a three-pronged approach that helped the company win the account for Citizens Bank, which has branches outside the state in Ohio, Wisconsin, and Indiana.

The first part of International Bancard’s plan to win the RFP was to put people where the Citizens branches are. “We have an approach where we have district managers in the field that work for us, and, obviously, we have relationship managers on the inside in the call center,” Iafrate says. “That was one of the things—and also our service level.”The ISO instituted a policy where merchants are guaranteed a call back in 60 seconds. International Bancard also invested in software as the final part of its winning strategy.“I think one of the very big determining factors was the real-time visibility of our [customer relationship management] portal system that we built that the bank has access to,” Iafrate says. “Sometimes [the ISO’s software] may not be as visible, so we custom-built a solution off of our main platform to give the banks real-time visibility at a very granular level so they could determine who was contributing to the program.” Iafrate adds that International Bancard is a “very highly technologically advanced company, but we’re kind of under the radar. Companies 10 times our size don’t have systems like this.”

lafrate describes the technology as a “ticketing-based system that lets us track the prospecting and on-boarding functions of a client.” The system then shares the data with the company’s sales partners (agents) and referral partners, and, in some cases, also shares the transaction data with the company’s customers. “It’s really a slick program. And it shows the status as to where the deal is inside of our system at all times, so it’s visible to the entire organization.”

Customizing Solutions

While Citizens Bank has been one of the big targets International Bancard has landed, there’s another. In terms of big-box retailers, International Bancard’s biggest client is Staples. International Bancard designed a “Business Express” program for Staples that made it easier and more affordable for merchants to sign up. That was where the 60-second guaranteed callback came in. Another component was to create video tutorials to walk new merchants through the process of starting up.

“What we’re trying to do is to package a merchant services program up at a point of sale where it normally isn’t available,” explains an International Bancard executive who helped design Business Express. “For example, most people go to their bank when they want to set up a merchant account or they go online. We’re saying, ‘Why wouldn’t you go to Staples?’ When you’re there getting your office supplies and it triggers the thought of, ‘Hey, I’m buying a cash register, I need to be able to accept credit card payments as well. There’s a terminal
here. Gee, it’s a great value, and I can go online and activate the account.’ So it’s just really meeting the consumer where they are with the solution that they need.”

It’s an approach that seems to work.

WORDSTOTHEWISE

Pick a strength. “Be true to yourself, who you are, and what you’re good at,” says one high-level International Bancard executive with extensive experience in marketing. “Stay focused on that. Too many ISOs try to do too many things, and they fall outside their skill sets.”
Don’t get consumed by fads. “Make a plan and work your plan,” says CEO David Iafrate. “I can’t tell you how many times I’ve seen merchant-level salespeople and smaller ISOs get derailed by reading something and thinking, ‘This is the next big wave.’ Focus on and make a plan and execute a plan.” As an example, Iafrate says that if an ISO plans on going after veterinarians, focus on veterinarians. “Be the best you can be,” he says. “Too many people are too scattered and have too many programs and too many ideas, and they don’t have capital to execute on that. I have that conversation with my sales managers every day. I think you’ve really got to come up with your niche. It couldn’t be more true.”
Be innovative. “One thing I think is very important is to think outside of the box,” Iafrate says. “[We] try to make things easy for a merchant to sign up with us. A lot of people are outward facing and don’t look at what the client is facing: ‘Look at me, look at my website.’ Think about the client and client’s needs. What does the client going into the bank want to see?”

Original article @ TRANSACTION trends November 2011 Issue p. 16

An Overwhelmed International Bancard Seeks ISOs To Call On Leads (Source: ISO & Agent)

International Bancard — Mon, 21 Nov 2011 20:49:31 +0000

ISO & Agent Weekly | Friday, September 30, 2011

By Ed McKinley

International Bancard Corp. is looking for ISOs and agents throughout the country to call on and close deals for card-acceptance services with “warm” prospects referred by its new nationwide referral network.

The Clawson, Mich.-based ISO, on its way to becoming a processor, started the UCaughtMyEye.com network in early September, CEO David Iafrate tells ISO&Agent Weekly. By the end of the month, the network’s site was attracting new referral associates daily and generating sales leads from New York to Hawaii.

Unable to contact the far-flung prospects with just the company’s inside sales force and its established ISO and agent sales channel, Iafrate is issuing a call to outsiders for help.

“We need folks to call on those leads,” he says. “Each of these is a real, true, warm referral.”

The overload of sales leads is resulting from a referral machine unlike any Iafrate previously had seen. It started when International Bancard began contacting companies that sell goods and services to small merchants–from telecommunication-service resellers to someone offering “knick knacks to C-stores,” Iafrate says.

The company also reached out for leads from charities, college fraternities and sororities, the underemployed, displaced workers and part-time salespeople. They then began to spread the word about the program.

Referral associates sign up online and submit leads. When Bancard International accepts a referral, the person who submitted it receives a $100 upfront bonus.

If the merchant signs on for services, the individual who made the referral receives 10% of residuals. The company or other entity that alerted the individual to the network receives 5% of the residuals.

Finding ISOs or agents to follow up on those referrals makes sense because about half of prospects prefer face-to-face communication, Iafrate says.

Besides generating leads, the network may provide a training ground or testing venue for companies and salespeople attracted to the acquiring industry but reluctant to take on the expense or make the commitment, Iafrate says.

“We’ve had people flown in and put into training and, after a few days,” they say this is not for me,” he says of bringing in new salespeople. “That’s expensive. We can get them started (with the network), and sometimes this may turn out to be a career path.”

Original article @ ISO & Agent

National Sales Manager and ISO / Agent Recruiter

International Bancard — Mon, 07 Nov 2011 18:17:52 +0000

Job Description

Onboard agents to our program…
Recruit and train outside agents on our systems…
Educate agents on all products and services…
Motivate outside agents to submit business…
Assist agents with merchant applications and statements…
Develop execution plans and reports related to company products, strategies and partner development processes…
Develop and release announcements…
Liaise with partners, both proactively and reactively…
Liaise with professional industry organizations…
Manage the work of outside partners…
Work within the Partner Relations budgets…
Develop and use metrics to evaluate partner communications programs…
Develop Partner tracking reports…
Use our CRM and educate partners as to their responsibilities in the use of our proprietary software and systems…
Take customer care calls and respond to customers as needed…
Conduct rate review analysis for the customer care team…
Participate in the creation and execution of customer retention and win back activities…
Make customer retention outbound calls…

Desired Skills & Experience

Minimum of 4 years’ related experience in the Merchant Services Partner Relations arena…
Exceptional writing skills, i.e., significant experience writing for executives…
Strong facility with industry information…
Ability to achieve consensus among an executive team on communications strategies, tactics and materials…
Experience in issues/crisis management…
Agility and flexibility in thinking as well as executing strategies and tasks…
Strong leadership qualities…
Solid critical thinking and problem solving abilities…
Entrepreneurial spirit and a passion for supporting and promoting partner relationships…
Proficient at understanding and applying industry-specific card association rules and regulations, interchange knowledge, analyzing statements and following all work flow processes…
A/S 400 Mastery…
Superior communication skills…
Strong Knowledge of Payment Processing industry with respect to Visa/MasterCard, other card types and a working knowledge of macro trends and execution of details…
Persistent follow up on partner inquiries, applications, file requirements, statement analysis and all communication commitments…
Full understanding of the workflow and on boarding process from application and file building to basic business due diligence and statement analysis to Merchant activation…
“Get it done” work ethic…
Ability to travel as needed…
Bachelor’s degree required, preferably in a communications-related field; advanced degree preferred…

Credit Card Processor Offers Fundraising Web Site (Source: CBS Detroit)

International Bancard — Fri, 30 Sep 2011 20:47:57 +0000

DETROIT — The credit card processor International Bancard has introduced UCaughtMyEye.com, a new national referral program that aims to raise money for those who refer business to the processor. UCaughtMyEye.com is a new national referral program that leverages relationships among the following key audiences:

Fundraising organizations looking to diversify revenue streams and drive additional income to aid good causes based solely on who they know.
College students, sorority-fraternity fundraising events, college-university admissions; financial services departments and all on-campus sources.
Underemployed account executives, sales specialists, part-time retired sales pros looking to build diversified income.

“UCaughtMyEye.com is International Bancard’s innovative way of helping Americans in today’s unique economic times,” said David Iafrate, the company’s CEO. “It is our hope that participants in the new program will appreciate a quick and seamless way to earn additional income.” Those who enjoy networking and are looking for quick, easy and convenient ongoing monthly income can sign-up online at UCaughtMyEye.com to become a referral associate in order to begin their referrals. The UCaughtMyEye team at International Bancard will take it from there.

International Bancard provides the referred business owner or merchant a complimentary credit, debit and check processing statement analysis to ensure their accounts are setup correctly so that they’re getting the best rates. The results are presented to the business owner as a single comprehensive solution.

When the business begins processing transactions with International Bancard, the referral associates quickly earn a $100 referral bonus and monthly recurring revenue. Simply put, every time a consumer swipes their credit or debit card with the merchant, referred by one of the UCaughtMyEye.com associates, the referral associate earns income for as long as the merchant is processing with International Bancard under the terms of a standard Merchant Agreement. For more information about how the referral payment plan works, please visit, www.ucaughtmyeye.com/getpaid.

“We created this program so everybody gets something, it’s a win-win that helps referral associates, merchants and our company,” said Iafrate. “Referral associates have a new way of earning income based on referring business owners that they know and trust. Businesses will benefit by getting competitive pricing and superior customer service from International Bancard.

” “Fundraising organizations benefit from income they receive from every credit card swiped at all participating businesses. Most importantly, all of us will work together to generate meaningful sums that will make a difference for everyone involved and garner positive feedback about how this opportunity is a hand up versus a handout,” Iafrate added.

To learn more about this innovative program, or to become a revenue-driving referral associate, visit www.UCaughtMyEye.com or call (877) 280-4160.

Original article @ CBS Detroit

INTERNATIONAL BANCARD QUADRUPLES SIZE WITH NEW HEADQUARTERS

International Bancard — Fri, 15 Apr 2011 20:47:22 +0000

“International Bancard has moved to its new Clawson, Michigan World Headquarters. Thanks to its collaboration with the Michigan Economic Development Corporation (www.michiganadvantage.org)the firm expanded to a space five times larger than its previous location. The new site provides much-needed opportunities to Michigan’s employment base and greater ability to serve clients and to train and educate employees.